Terms of Use
Website Privacy Policy
1. INTRODUCTION. Lux Financial Solutions LLC (“Company”) respects your privacy. This Privacy Policy sets forth Company’s policy with respect to the types of information we may collect from you or that you may provide when you visit www.luxtaxpro.com (“the Website”), including any content, services, functionality, mobile applications, downloadable materials, and courses (“the Services”). If you do not agree with our Privacy Policy, your choice is to not use our Website. By accessing or using this Website, you agree to this Privacy Policy and the Terms of Use found here: https://www.luxtaxpro.com/terms-of-use.
The Company, its divisions, and its associated company’s values and protects the public's (your) privacy and places strict controls on the gathering and use of sensitive information and confidential information. Sensitive information and confidential information are not disclosed, made available, or otherwise used for purposes other than those specified at the time of collection, except with your consent or as authorized by law or regulation.
2. CHILDREN UNDER THE AGE OF 16. All website users must be at least 16 years of age. If we learn we have received information from a child under 16 we will delete the information. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Website or Services, please contact us and we will endeavor to delete the information from our database. If we learn a user is under 16 years of age, we will not disclose any personal information to any third parties unless the user has given opt-in consent. If you have reason to believe that a user is under 16 years of age, notify the Company in order to prevent disclosure of any personal data without opt-in consent.
3. WHEN WE COLLECT INFORMATION FROM YOU. We collect data and process data when you access our Website, fill out forms on our Website, register, schedule an appointment, make a purchase, sign up for our newsletter, respond to a survey, surf the website, or use or view our website via your browser’s cookies.
4. WHAT TYPES OF INFORMATION WE COLLECT FROM YOU.
A. Voluntary Sensitive or Confidential Information
i. When you visit our Website or use our Services we collect certain types of information from you. This includes your name, email address, mailing address, phone number, credit card and/or bank information, age, sex, marital status, race, nationality, or other information you provide to us. If you use choose to use our services we may also collect any other information you provide to us that is needed to comply with IRS due diligence standards and requirements.
ii. The voluntary disclosure of sensitive information or confidential information to our Company, whether solicited or unsolicited, via physical or electronic means constitutes your consent to the collection and disclosure of the information by our Company for the purposes for which the information was disclosed to our Company, as was reasonably ascertainable from the nature and terms of the disclosure, including collection and disclosure for the purpose of validating your identity.
B. Automatic Data Collection
i. We also collect information automatically through cookies and other tracking technologies such as information about your internet connection, your IP address, traffic and location data, logs and other information. The information we automatically collect helps us to improve our Website and deliver a better service.
C. Web Analytics Data
i. Lux Financial Solutions LLC Websites collect and store information each time you access them to enable us to measure the total number of visitors, and certain non-personal statistical information. This helps us make our websites more accessible and useful to visitors.
ii. If you browse through our sites reading, printing, or downloading information, no sensitive information, and no confidential information about you is collected.
iii. The information we collect when you visit our Company’s sites may include:
iv. The Internet Protocol (IP) address from which you are accessing the site(s)
v. The name of the Internet Service Provider (ISP) or wireless carrier you are using to access the site(s) (e.g. Comcast, Spectrum, Verizon, or Sprint)
vi. The date and time you visited the site(s)
vii. The web pages or services you accessed at the site(s)
viii. The type, manufacturer, model, operating system, and Media Access Control (MAC) address of the device you are using to access the site(s)
ix. Internet browser type and version used to access the site(s)
x. Our Company uses Google Analytics to measure traffic on our websites. Review the Google Analytics Terms of Use or learn more about how Google uses, collects, and processes analytics data. To prevent Google Analytics from recognizing return visits to our websites you may disable cookies in your Web browser.
xi. Some Lux Financial Solutions LLC sites may also use JavaScript to collect site traffic and activity, as well as to measure the performance of our servers and network. These scripts do not collect sensitive information or confidential information about you.
D. Cookies, Pixels and Other Digital Tracking Technologies
i. To better serve you, our Company’s Websites may use cookies to enhance or customize your visit to the site(s). Cookies do not contain your sensitive information or confidential information.
ii. We may also use third-party advertising companies to deliver advertisements on our behalf. These companies may use anonymous cookies or other technologies to track information regarding your browsing history on our site(s). Third-party advertising networks, such as Google AdWords and AdRoll, use this information to deliver ads to you on our behalf at other sites throughout the Internet, to track your response to advertisements, report on visitor interaction, and to measure the effectiveness of advertisements. We do not control these third parties' tracking technologies or how they may be used.
iii. Facebook provides certain features and tools, such as pixels, SDKs, and APIs that can send your browsing data to Facebook, including pages you visit and actions you take on our site(s). This tool allows us to personalize our ads based on the content you viewed on our site. We may also use Facebook technology to deliver interest-based ads using lists of email addresses that we have collected on our site(s). We update these lists once a month so that we do not intentionally target our ads to users who have opted out of emails from our Company.
E. Email
i. If you communicate with our Company by sending an email, your email address may be retained for further communication with you in connection with processing your request or as provided by law. Do not send any sensitive or confidential information in the body of, or as an attachment to, an electronic mail message unless the data is adequately encrypted. Data sent via email is not inherently secured or encrypted. Any information contained in an email message or attachment may be retained and stored by our Company pursuant to the applicable retention period or as provided by law and may be provided to other state agencies to better serve your needs.
ii. In addition, our Company collects the email addresses of those individuals who voluntarily provide their email address on our site(s) and on other platforms, such as Facebook.
iii. Further, email addresses and other volunteered information may be used to send news, notices, and other information to those who request it on a strictly opt-in basis. Email addresses may also be used to serve interest-based ads on other platforms, such as Facebook.
F. Social Media
i. In the spirit of open, transparent government, our Company makes use of social media tools (e.g. Facebook, Twitter, YouTube, etc.) to keep the public informed of news, economic updates, and other announcements.
ii. Users of these social media services are bound by the terms of service and user agreements for the platform.
G. The categories of consumer data we have collected within the past 12 months includes name, email address, phone number, credit card or bank information, and any other information you provide to us to be able to provide services while meeting industry regulation and compliance requirements and standards.
5. HOW WE COLLECT INFORMATION FROM YOU. The data controller is Lux Financial Solutions LLC. The technologies we use for automatic data collection include “cookies.” Cookies are small files placed on the hard drive of your computer that enables the website or service provider’s systems to recognize your browser and remember certain information. We use functionality cookies to recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. We use advertising cookies to collect information about your visit to our website. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. You may refuse to accept browser cookies by activating the appropriate setting in your browser but if you do you may not be able to access certain parts of our Website or Services. We also use flash cookies or web beacons for automatic data collection. You may also provide information that is public or displayed on public areas of the Website, or transmitted to other users of the Website or third parties (“User Content”). Your User Content is transmitted to others at your own risk.
6. HOW WE USE YOUR INFORMATION. Processing of your information is necessary for the purpose of legitimate interests and does not infringe on any fundamental rights and freedoms. We use your information to understand and store information about visitor’s preferences, to compile aggregate data about site traffic and site interactions, to provide you with information, products, or services that you request from us or that we think you may like, to provide you with notices about your account, to carry out billing and collection, for customer support, for marketing purposes, and in any other way we may describe when you provide information to us. We may use automated decision-making in processing your personal information for some services and products. You can request a manual review of the accuracy of an automatic if you are unhappy with it. We do not sell personal information or consumer data for monetary gain or valuable consideration.
Our Company gathers your information through lawful means. Any subsequent use of the information is limited to purposes consistent with the purpose(s) given at the time of collection.
7. THIRD PARTY DISCLOSURES. Some content or applications on the Website are served by third parties, such as advertisements. We do not control third parties’ tracking technologies. You should consult the privacy policies of any such third party for more detailed information on their practices.
You are responsible for protecting the confidentiality of any user id, password, or pin used to access our Company websites and customer portals. If you give your user id, password, or pin to anyone else, they will be able to access your sensitive and confidential information.
Our Company does not sell your information to any third party. Our Company does not distribute to or share your information with any non-governmental third party without your consent or as authorized by law or regulation. Employees will only use sensitive and confidential information submitted by you on a need-to-know basis to provide information or services or carry out the duties of our agency.
Further, we will not disclose information we collect from you to third parties without your permission except to the extent necessary including:
• To fulfill your requests for services.
• To protect ourselves from liability.
• To verify or update information provided.
• To comply with any law enforcement agency, self-regulatory organizations or a properly authorized civil, criminal, or regulatory investigation.
• To prevent, detect, mitigate, and investigate actual or potential fraud and unauthorized transactions or claims.
• To comply with subpoenas or summons or to comply with federal, state or local laws, rules and other legal requirements, or in connection with a merger, acquisition, or liquidation of a company.
It is possible to opt-out of data collection by common third parties by visiting:
Network advertisers’ initiative consumer opt-out
Google analytics opt-out plugin
Facebook privacy settings and tools
8. HOW WE DISCLOSE YOUR INFORMATION.
A. We may disclose aggregated information about our users and information that does not identify any individual without restriction.
B. We do disclose personal information that we collect, or you provide as described in this Privacy Policy to third parties, including the following subsidiaries, affiliates, service providers, and contractors: Refund Advantage (Metabank) in the case that you choose to apply for their products and services, however, your consent is required prior to disclosing your information to Metabank.
C. When we process your order, we may send your data to, and also use the resulting information from credit reference agencies to prevent fraudulent purchases.
D. We may release information when it’s appropriate to comply with the law or enforce our site policies.
E. Do Not Track Policy: Our site honors Do Not Track (“DNT”) browser settings. We do not track your online browsing activity on any other online service.
F. We do not transfer personal data collected from you to third party processors located internationally. Please be aware that such counties may not have the same level of data protection; however, our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.
9. HOW WE STORE AND PROTECT USER INFORMATION.
A. Company securely stores your data on secure servers. We have implemented security measures designed to protect your visit to the Website. These include:
i. All payment information is encrypted.
ii. All information you provide to us is stored on our secure servers behind firewalls.
iii. We use regular Malware Scanning.
iv. No transmission over the internet or email is completely secure or error free. Please keep this in mind when disclosing personal information over the internet.
B. We will keep your data for three years. Once this time has expired, we will delete your data.
10. EXTERNAL WEBISTE LINKS DISCLAIMER
A. Our Company’s Websites contain links to other websites for your information and convenience. Our Company has no control over the privacy practices or the content of such other websites. Please review the privacy information provided by these sites.
B. The responsibility for the content and accuracy of information on sites accessed by linking from our websites rests with the entities providing the information. This includes any responsibility for updating information upon which visitors may rely.
C. The inclusion of links from our sites to others does not imply any endorsement by our Company of any product, service, or vendor. Any mention of products, services, or vendors is for informational purposes only.
11. RIGHT TO OPT OUT. You have agreed to receive marketing material from the Company and have consented to the Company disclosing your information to third parties for marketing purposes. You may opt out at any time. If you no longer wish to be contacted for marketing purposes, please click contact us at info@luxtaxpro.com .
It is possible to opt-out of data collection by common third parties by visiting:
Network advertisers’ initiative consumer opt-out
Google analytics opt-out plugin
Facebook privacy settings and tools
12. YOUR DATA PROTECTION RIGHTS.
A. The Right to be Informed: This means anyone processing your personal data must make clear what they are processing, why, and who else the data may be passed to.
B. The Right to Access: This is your right to see what data is held about you by a Data Controller.
C. The Right to Rectification: You have the right to have your data corrected and amended if what is held is incorrect in some way. You can request that we correct any information that you believe is inaccurate or request that we complete information that you believe is incomplete.
D. The Right to Erasure: Under certain circumstances you can ask for your personal data to be deleted. This is also called “The Right to be Forgotten.” This would apply if the personal data is no longer required for the purposes it was collected for, or your consent for the processing of that data has been withdrawn, or the personal data has been unlawfully processed.
E. The Right to Restrict Processing: This gives the you the right to ask for a temporary halt to processing of personal data, such as in the case where a dispute or legal case has to be concluded, or the data is being corrected.
F. The Right of Portability: you have the right to ask for any data supplied directly to the Data Controller by you, to be provided in a structured, commonly used, and machine-readable format. You may request copies of your personal data from us. You may request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. We may charge a small fee for this service or for any copies requested.
G. The Right to Object. You have the right to object to further processing of your data which is inconsistent with the primary purpose for which it was collected, including profiling, automation, and direct marketing.
H. Rights in Relation to Automated Decision-making and Profiling: You have the right not to be subject to a decision based solely on automated processing.
I. Right Not to be Subject to Discrimination for the Exercise of Rights: The Company will not refuse goods or services to individuals who exercise their consumer rights.
If you would like to exercise these rights, please contact us at info@luxtaxpro.com or 682-800-4808.
13. POLICY DISCLAIMER AND LIMIATION OF LIABILITY
A. The information provided in this privacy policy should not be construed as giving business, legal, or other advice, or warranting as fail proof the security of information provided through our websites.
B. Information on our Company’s Websites is public domain and may be copied and used as permitted by law, with the exception of pictures, official symbols, and registered service marked names and logos. While our Company attempts to maintain a high degree of accuracy, we will not be held liable for errors or omissions that may occur.
C. Our Company is not an operator of websites or online services directed at children under 13 years of age and does not knowingly collect sensitive and confidential information from children without parental consent. Users are cautioned, however, that the collection of sensitive and confidential information via an interactive application or email will be treated as though it was submitted by an adult, and may, unless exempted from access by federal or state law, be subject to public access. Our Website strongly encourages parents and teachers to be involved in children's internet activities, and to provide guidance whenever children are asked to provide sensitive and confidential information online.
14. CHANGES TO PRIVACY POLICY. The date the Privacy Policy was last revised is identified on the first page of the Privacy Policy. We reserve to update this policy and if we make material changes to how we treat our users’ personal information we will notify you by email. You are responsible for periodically visiting our Website and Privacy Policy to check for any changes.
15. CONTACT. You may send us an email at info@luxtaxpro.com to inquire about our Privacy Policy or to request access to, correct or delete any personal information that you have provided to us.
Last Modified: January 30, 2024